Strategic Leadership

• Develop and implement a comprehensive marketing strategy aligned with tranScrip’s commercial goals, growth plans, and corporate vision.
• Serve as the strategic marketing lead within the senior management team, influencing key business decisions through data-driven insights.
• Oversee the brand strategy and ensure consistent messaging and positioning across all channels and stakeholder touchpoints.
• Partner with senior leadership to align marketing priorities with business development, service lines, and client engagement strategies.

Campaign and Programme Management

• Direct the planning and execution of integrated, multichannel marketing campaigns, including thought leadership, digital, social, event-based, and partnership activities.
• Ensure all campaigns have clearly defined objectives, KPIs, and ROI tracking mechanisms, with robust post campaign evaluation and reporting.
• Establish and manage systems for measuring marketing performance across all key channels (Google Analytics, CRM, email, social media, events).
• Introduce continuous improvement processes to enhance marketing effectiveness and return on investment.

Team Leadership and Collaboration

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, accountability, and collaboration.
• Coordinate closely with Executive Leadership team, Business Development, Business Units, and Operational teams to ensure marketing efforts support pipeline and revenue goals.
• Champion collaboration and ensure marketing activities are effectively integrated across departments.

Brand and Communications

• Champion tranScrip’s brand identity, ensuring consistency of voice, visuals, and values across all communications.
• Oversee the creation of high-impact content, including thought leadership articles, social media, newsletters, and case studies.
• Enhance market visibility through strategic partnerships, sponsorships, events, and speaking opportunities.
• Ensure internal communications and employer brand initiatives reflect tranScrip’s values and support talent engagement.

Budget and External Partner Management

• Oversee and manage the marketing budget responsibly, ensuring efficient allocation of resources, monitoring Return on Investment and ensure transparent financial reporting.
• Own and manage relationships with external agencies, vendors, and service providers, ensuring alignment with tranScrip’s marketing objectives and high-quality delivery.
• Evaluate and select external partners to support creative, digital, media, and event delivery needs, ensuring maximum value and performance.
• Present regular performance reports and insights to the Executive Team, identifying opportunities for optimisation and growth.

It should be noted that the above list of main duties and responsibilities is not necessarily a complete statement of the final duties of the post. It is intended to give an overall view of the position and should be taken as guidance only. All employees are kindly requested to apply a level of flexibility to ensure business needs can be met.